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Tuesday, December 13, 2011

Book Title Ideas That Sell

Book Title Ideas That Sell


A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is great than a longer one. Your reader will spend only four seconds on the cover. While some long titles have succeeded, commonly the shorter, the better.

A title is part of your book's front cover. Busy buyers including bookstore buyers, wholesalers, distributors and your audiences buy in general because of the cover. Dan Poynter, author of Writing Nonfiction, says, "The package face sells the goods inside." Make your cover sizzle.

Start with a working title before you write your chapters. Comprise your topic, your branch and use the book's benefits in your sub title if possible. Here are your book title ideas that sell!

1. Create impact for your title-check out magazine print and radio ad headlines.

Check out other authors' titles on the bookstore shelves. Your title must vigor the reader to buy now. Which title grabs you? Elder Rage or Caregiving for Dad?

2. Comprise your solution in your title.

Does your title sell your solution? Make sure it answers the examine rather than asks one. For instance, Got Minerals?, or Minerals: The valuable Link to Health. Use distinct language instead of negative. For instance, Without Minerals You'll Die can be Minerals: The valuable Link to Health.

3. Make it easy for readers to buy.

Readers want a magic pill. They want to consequent directions and enjoy the benefits the title promises. For example, 1001 Ways to shop Your Books by John Kremer gives at least 1001 ways for authors and publishers to shop their books.

4. Expand your title to other books, products, seminars, and services.

Make sure that your title will work well with the title of your presentations, articles and press releases you'll need to promote the book. Such seminars and teleclasses titled "How to Write and Sell Your Book- Fast!" and "Seven Sure- Fire Ways to Publicize your Business" come under the umbrella "fast book writing, publishing and promoting."

5. Use primary expressions--a way of expressing one idea for your book--yours alone.

Sam Horn, author of Tongue Fú!, puts her extra twist on defusing verbal conflict.

6. Comprise benefits in your subtitle if your title doesn't have any.

Specific benefits request sales. For instance, Marilyn and Tom Ross' Jump Start Your Book Sales: A Money-Making Guide for Authors, Independent Publishers and Small Presses.

7. Select others' book covers in your field as models.

Go to your local bookstore with five-colored felt tips pens and paper. Browse the section your book would be shelved on. Select five book titles and covers that attract you. Photo copy or sketch those, noting the colors, design, fonts, and sizes of fonts. Add other colors you like. Place the book cover you love near your workstation to inspire you. For the final copy, use professional cover designers if possible.

8. Be outrageous with your book title.

People do judge a book by its title. Your reader will spend only four seconds on the front cover and eight seconds on the back cover. It must be so outstanding and catchy that it compels the reader to whether buy on the spot or look additional to the back cover. Take a risk. Be a bit crazy, even outlandish.

9. Be your strongest salesperson self.

Choose the strongest words, benefits, and metaphors to move your audience to buy. Titles do sell books.

10. Comprise your audience in your title. This gives your book a slant.

When your title isn't targeted other sublime authors' titles win out. always make your title clear and make it easy for your audience to recognize they need your book. Your title and front cover is your book's number one sales tool. Short titles are best, say three to six words. John Gray didn't get much attention with his book "What Your mum Couldn't Tell You and What Your Father Didn't Know." He shortened it to the now famous, "Men are From Mars, Women are From Venus."

An outstanding title sells books. Make sure to give this part of your book, the number one valuable "Hot-Selling Point," some time and effort.




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Thursday, November 10, 2011

Rolling Totes As Carry on Luggage

Rolling Totes As Carry on Luggage


What's going on at airports today? It seems everyone is taking carry on luggage with him or her. With the weight restrictions on baggage, travelers are trying to carry on all of their shoes, sneakers, hair dryers, irons, etc. They want to carry the items that weigh more to keep the weight of their baggage within limits. This is development a problem in the overhead bins as not everything can fit. Some passengers bring two pieces on and do not put one under their seat. What can you do? One of the easiest remedies is using a rolling tote bag. These are smaller than the 22" size carry on luggage, and are commonly about 17" in size. They will most likely fit in every overhead because they are smaller in size. They also will commonly roll down the aisle of the plane, which means you will not have to carry them the distance of the plane. Rolling totes can commonly fit under the seat ahead of you if need be. Having the wheels is prominent because it means you won't have to carry the bag all over the airport. It's of course easier to wheel wherever you're going. We all have items we can't afford to lose and these must be carried on to the plane with us. Medications, jewelry, cameras, eyeglasses, etc., must be carried with us to preclude inherent loss.

Almost every luggage business is now development a wheeled tote. They are astounding for tours. Tours will commonly specify a size of 17" or 18" and the rolling tote fits that perfectly. Bus trips and train trips commonly ask for the smaller size as carry on also. Their overhead compartments are smaller. Additionally, when flying internationally between two cities, the planes are generally smaller and the 22" carry on luggage that we use in the United States will not fit. You can still use the 22" size when flying from the U.S. To overseas destinations, but when flying overseas between countries they commonly want the smaller size. This makes the carry on rolling tote the excellent size. Additionally, most of the rolling totes can be carried on top of your suitcases, or "piggybacked" to the front of your bags, development it easy to roll everything together.

There's a rolling tote to fit every taste. Some of them have a laptop sleeve inside to hold your computer with extra padding for traveling. Some of them come with a removable laptop sleeve also. Others have face pockets to originate your boarding pass, passport and photo identification. Other models have room for all of your electronics and a extra pocket for your cell phone. Remember if you wish to carry liquids onto the airplane, the liquids and gels must be in containers or bottles of three ounces or less. They also must be settled in a clear plastic one-quart sized bag. Only one of these 3-1-1 cases is permitted per person. Some of the rolling totes have fleece-lined pockets for glasses. Other have a wet pack to keep wet items separate. Some have a place for a small tour umbrella. All of them have room for that very prominent snack!

With overhead areas so crowded, remember it's prominent to identify your carry on luggage as "yours." You cannot all the time put the bag overhead where you're sitting. It may end up in a bin away from you. Be sure to have an identification tag on your bag. Be sure the tag has your name, address, and phone estimate together with cell phone number. It's also a good idea to have your destination address and estimate inside the bag. Initials are an additional one great way to identify your bag. Plan your trip and begin rolling along!




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Friday, October 7, 2011

What Size Luggage Do I Need For My Trip?

What Size Luggage Do I Need For My Trip?


Planning a firm trip or vacation? The first ask asked is all the time "what size luggage will I need?" How do you resolve the size, and the number of pieces to bring? It's in fact simple. There's a rule of thumb - and then you need to ask some questions.

What works for most citizen is a wheeled tote for overnight, a wheeled carry on luggage or 22" for a weekend, and the long weekend will commonly be the 22" carry on luggage with an attachable tote. The wheeled tote can hold a small turn of clothing and a few cosmetics. Keep in mind if you're flying, the cosmetics need to be in a three-one-one clear plastic one quart sized case, with bottles and jars of three ounces or less. You could pack the same number in a tote without wheels, but we're at the airport for a long time these days, and wheels seem to be the easier way to go.

The 22" wheeled carry on luggage can in fact work for the weekend, retention some changes of clothing and even shoes. You will need to bond to the same three-one-one rule for your cosmetics if flying. Wheeled carry on luggage also comes in a 20" or 21" size for those that are flying on smaller planes, or for those who take less. Wheeled totes or quarterly totes can attach to the top of the smaller piece and both pieces can be wheeled together with one hand. This is the easiest way to travel. You cannot carry other purse, or briefcase, as you are wee to the one carry on piece and one personal bag when flying. There's commonly an outside pocket on carry on luggage or tote bags for your voyage essentials and your voyage wallet. Your boarding pass and I.D. Should be in fact accessible when traveling. And don't forget to throw that small lightweight voyage umbrella in the outside pocket!

The one week trip commonly needs a 25" or 26" Pullman for one person. This size will also work for two persons for a long weekend. It can hold quite a lot of clothing, shoes, incidentals, voyage accessories and even an extra jacket. This size rarely goes over the fifty-pound maximum that many of the airlines are enforcing today. all the time check with your individual airline to be sure you are following their singular regulations. Most of the newer luggage ready now is lighter in weight than the luggage purchased years before. You may want to invest in a lighter piece of luggage, or a voyage luggage scale to be sure you won't be charged.

Some of the airline charges are gigantic and you may save money in the long run by purchasing a lighter-weight Pullman case. It's all the time a good idea to take carry on luggage for the important items you cannot afford to lose. You'll want to keep any needed medications, eyeglasses, your jewelry and other valuables with you. The wheeled tote or quarterly tote should attach to the top of the Pullman case for ease in wheeling through airport, train and bus terminals.

A two-week trip or longer commonly requires the 27", 28" or 29" Pullman for one person. The old luggage sizes of 30", 31" or 32" will be considered oversized by the airlines and you may be charged. Generally, they reconsider cases over 62" when you add the length plus height plus width to be oversized. The oversized cases will commonly go overweight also, and you may incur double charges. Check with your airline before packing for the trip. When two citizen are traveling, you may be able to pack the larger Pullman with just clothes, and take a slightly smaller case for the cosmetics, shoes and heavier items. This will probably keep both of your cases within the weight restrictions.

Many travelers today pack their heaviest items in their carry on bag to keep their larger Pullman cases from becoming overweight. Keep the new regulations in mind when packing. You can no longer pack all of your cosmetics in the carry on luggage or the tote bag. One man may carry on liquids and gels in a one quart bag, and the packaging must be three ounces or less. This is the three-one-one clear plastic bag. Since we're putting these cosmetics in the Pullmans, it's making the Pullman case weigh more. And you need to double wrap your liquids, creams and gels to insure that nothing will stain your clothing.

When two of you are traveling, you will commonly need to double the number of luggage or cut back on sizes slightly. You may be able to share some cosmetics and that voyage umbrella. If you are going to attend many evening functions where you'll need to turn each evening that will growth the size of the luggage you'll need to pack. If it's a casual trip, you may get away with bringing less and packing a smaller piece of luggage. If you're renting a car and sharing with other couple, you'll all have to bring less. European rental cars are commonly on the small size so you'll need to take that into consideration. You can often wear the heavy coat on the airplane, and may want to wear boots rather than packing them.

Some airlines have restrictions on the size and the weight of your luggage but may allow two pieces per person. Remember that travelers rarely wear everything they bring. There are also many new voyage items like the Ubu reversible lightweight jacket, or the OneSole shoes with choices of hundreds of different tops. If you don't mind paying extra on the airline, you will not have to be as rigid when packing. Expandable Pullman cases are astonishing if you plan to bring back a lot of souvenirs. However, do check with your airline, and watch your weight. The more you travel, the easier packing becomes, so plan a lot of trips!

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Friday, September 2, 2011

Promotional Items plump The Right choice For Branding

In today's cut throat contentious world, branding is one of the most illustrated concepts in the marketing world. Whatever a company does is somehow revolving and linked to branding. Your company's brand is reflected and emphasised by its name, slogan, message, or its logo. For making your company brand globally illustrated and giving it maximum exposure, promotional gift items customized with your name, slogan, message, or logo is the best medium.


Promotional items make sure that your company brand is illustrated to your customers and the public, effectively. Branding has now raised a step additional and brand image is far more likely to be man-made than it is to grow naturally. Promotional items boost your company's brand name and accomplish two main activities - brand construction and brand recognition.

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Successful promotional items serve both these aspects equally well and even complement each other. When you are seeing for promotional items for any purpose, such as events, trade shows, marketing giveaways, thank you gifts, and even employee incentives, it is vital to reconsider both these aspects. Promotional items, which are in tune with your company's image and do efficient brand building, should be prime with care. A branding giveaway that doesn't fit the company image can damage your sales.

Promotional Items plump The Right choice For Branding

The biggest examine that pops up here is how one goes about choosing the right promotional item that entices the customers. The easy reply to this is to know the image that you want your company to present. After you've decided how to task your company, it's far easier to found your marketing and promotional items that fit the image.

While choosing promotional items for branding purposes, make sure that and capability is as prominent as items. Promotional items should be designed and customised in such a way that they effectively portray the inescapable image of the company. You can have many promotional items that you can use for branding but you have to pick the best one from the lot. Among the most popular promotional items that are easy to adapt for branding are:

o Printed mugs: Printed mugs are one of the most popular promotional items used for branding. They carry your company name, logo, message, and website Url.

o Promotional umbrellas: Next to corollary mugs are promotional umbrellas. Umbrellas can be very allowable and furnish a barrel of fun. Depending on the color and style, it may suit elders as well as children. They furnish ample face space to found your text creatively.

o Carrier bags: Carrier bags are equally supported by cases and folders and can run the gamut from ultra-sophisticated to regular and cute.

You will find a host of innovative promotional gift ideas online. Visit the internets prominent online suppliers of promotional products to find out more about promotional items, promotional printed items, and promotional gifts.

Promotional Items plump The Right choice For Branding

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The Alexander McQueen Fashion Shows That Transformed the World of Fashion

There are many examples of how Alexander McQueen's fashion ideas both revolutionized and shocked the world of fashion. All of McQueen's fashion shows made a display of extravagance and larger than life productions. In particular, dramatic and fantastical effects on the show were in case,granted by the British designer's strong silhouettes. In a 2000 fashion show, his models looked as they were reasoning patients imprisoned in a glass covered room. For the audience viewing the show, it gave the impression of being a reasoning ward. Being a lover of Alfred Hitchcock suspense films, it is believed Alexander McQueen was inspired by Alfred Hitchcock to generate this fashion show.

Alexander McQueen created a shipwreck scene for his 2003 spring collection. Two years later, in 2005, a human chess game was made out of his models. In the fall collection of the following year, which was called "Widows of Culloden", Kate Moss was dressed up in waves of fabric. Her image was then captured in a hologram that was shown at the town of the runway. Another 3 years later, in other words in 2009, his fall collection created a heap of scraps out of materials. The latter had earlier been used as props in old fashion shows, but the props were this time turned into the show's centerpiece. Dressed in black and orange wearing hats that were positively umbrellas, his models also had their faces made up to look like harlequins.

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The 2000, 2003, 2005, 2006, and 2009 fashion shows are just some of the most celebrated examples of how Alexander McQueen single-handedly transformed the world of fashion.

The Alexander McQueen Fashion Shows That Transformed the World of Fashion
The Alexander McQueen Fashion Shows That Transformed the World of Fashion

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Saturday, July 30, 2011

Bbq Tips - Keep it Cool and Clean

If you are hosting house and friends for a Bbq this summer, here are some great tips for you.

These are our A, B, C's to keep your guests comfortable & clean:

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a. Banish the bugs - 1 hour before guests arrive, light bug bomb and citronella candles. Set out personel bug spray wipes and/or spray for guests' suitable use.

Bbq Tips - Keep it Cool and Clean

b. It's a picnic, so while you're "roughing" it, offer your guests the chance to "wash up" with wipes and/or hand sanitizer - a must have at a picnic!

c. Give your guests a place to kick back: furnish abundance of clean and comfortable seating (chairs, blankets, benches, etc.)

Keep Waste to a Minimum:

a. Mark your beverages. Use ClinQ's , these clever peel off stickers cleave your to drink (whether it's a glass, bottle, disposable cup or plastic bottle). Each has a separate fastener so you can identify your drink from the rest. This avoids waste as guests inevitably forget where they set their drink - all they have to do is remember their symbol.

b. Put out a recycling bin for empties.

c. Use renewable dinnerware or acrylic dishware and cloth napkins (for fun you can purchase flag bandannas and use them as napkins).

Keep it Cool & Wet:

a. Ice, Ice and more Ice: There's nothing worse than lukewarm or hot beverages on a hot day. Make sure you have more than enough ice to continually replenish the supply. Normal rule of thumb is 2 lbs. Of ice per person.

b. Hydrate your guests: Have abundance of non alcoholic beverages on hand - make sure to reconsider all your guests: adults, children, elderly.

c. If your yard offers no shade, create some with a few umbrellas. You can also purchase a fan or two that mists while it cools - now that's cool!

Bbq Tips - Keep it Cool and Clean

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Monday, June 27, 2011

Creative Advertising With Promotional Tote Bags

Custom tote bags are the best way to promote your company because they supply total visibility, in any place and everywhere. You can give these out to customers or sell them and make a profit.

You can put your company logo or your website address on non-woven tote bags. If you want your company logo out there for citizen to see then this is one of the best ways. These promotional tote bags can have your company name in any place you want to put them. The imprinted logos are easy to read and very visible.

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When you have custom printed tote bags created for your company you are creating an area for advertising that is unlimited. in any place citizen voyage they will see your company name and logo. You can even have your web address printed on the promotional tote bags so citizen know where to go online to find out more about you. This allows for an unlimited advertising area that could lead all over the world. As citizen voyage to communal places with the bag, then so does the advertising for your company.

Creative Advertising With Promotional Tote Bags

You can make money by selling non-woven tote bags with your logo on them or you can use them as tradeshow bags and give them away as citizen come to your booth to find out what you are all about. Giving them away might seem like a loss in profit but you won't lose whatever because when the citizen use them, they are advertising for you. You can't lose. If you resolve to sell the bags then you will make money too.

You can pick any type of custom printed tote bag for your business. You can pick the colors and the styles of the bags. You can have bags designed for as dinky as .50 each up to each for the high end bags. These bags can be used for shopping, toting books, clothes for the gym, and so much more.

The advertising benefits of using promotional tote bags are amazing. Your company logo will go wherever the bags are taken. If you give the bags out at tradeshows then your logo may make it all over the world.

Creative Advertising With Promotional Tote Bags

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Monday, May 23, 2011

Where Do You Buy Vera Bradley Handbags and Accessories?

Review

Vera Bradley handbags are anywhere these days. So it seems that no matter where we look these days, we will whether see a Starbucks that was not there a few seconds before Or we will see the most recent and greatest  purse dangling delightfully from someone's side. For a enterprise that was started in the late '80's, this enterprise has been on fire the past few years. Although there are still a few pockets of community that have never heard of the brand, those pockets are getting significantly smaller as those cute dinky patterns make their dinky march over the United States.



But although they are a popular brand, it is often difficult to find places that sell Vera Bradley purses and accessories. I mean, you can't just waltz on down to Walmart and recognize it's miles of aisles and just pick up anything, contrary to common belief. This is a specialty item. There are a few small knick-knack shops nearby me that sell them, but even then there is some kind of law that demands two market selling them be not within a inevitable length of each other. How is that supposed to help sales, you ask? Good question. Although, possibly it just drives up the madness and spurs on the craze that has filled women's closets with unused purses as of late.

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So what if there is no Vera Bradley store near you? Or what if the dealer has such a small option it makes you wonder if you are walking into Best Buy at 5pm on Black Friday. Sure they are selling something, but it sure isn't much.

Where Do You Buy Vera Bradley Handbags and Accessories?
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Well, one explication is to buy Vera Bradley products online. More and more are selling these purses online as they see the great "need" and possibly think it's their duty as a citizen of this nation to spread the love and preclude rioting in the streets. Some market have a huge selection, fluctuating from handbags and purses, to umbrellas, scarfs, pens, stationary, clothes, shoes, towels, hats, and just anything that you can potential imagine. I think I even saw some tennis raquet covers on there.

Now I know that even at the optic places you can buy their prescription glasses. You will pay a hefty price, but apparently it's a price many are willing to pay to have the very chicest of chic.

I have found that for those that truly love Vera Bradley, there positively are no limitations on the lengths they are willing to go to get that perfect dinky tote that goes perfectly with their scarf and flip flips, wallet and who knows maybe even their knee brace. A knee brace that probably got there as a result of diving after a  Tic Tac Tote in the middle of the store. Which is similar to entering the "Running of the Bulls'.  How long this phenomenon will last is anybody's guess, but it looks like it's here to stay so you might as well jump on board and enjoy the ride.

Where Do You Buy Vera Bradley Handbags and Accessories?

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Tuesday, April 19, 2011

The "12 Ways of Christmas" to Give Gifts that Give

Review

This Holiday Season, in the wake of the Tsunami, Hurricane Katrina and Rita and World Poverty, citizen are seeing differently at possessions. They are seeing that life itself is more foremost than mere things. According to retail master Francey Smith, gift giving this Christmas and Hanukkah season will be connected to products that give back to worthy causes. "Children will still be getting their biggest dreams fulfilled at the retail level, but adults will be manufacture a shift as our country's aware is with those in need." From the natural disasters we have experienced to breast cancer, teen suicide, poverty and domestic violence, Smith has compiled a top twelve list of holiday gifts ideas that give back.





1. Stevie Wonder's uplifting "Shelter In The Rain," is an absorbing and timely anthem featuring gospel legend Kirk Franklin directing the angelic chorus on a song cited as a humanitarian ode of curative for victims and survivors of the devastating hurricanes lasting to ravage the gulf coast. Net proceeds from the sale of this single are going to Wonder's charity organization "The Wonder Foundation", which is earmarking the donations for Hurricane Katrina relief efforts.

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2. Lance Armstrong Foundation's wristbands available at http://www.store-laf.org/wristbands.html have all proceeds going to cancer research. According to Livestrong.org, the Laf currently sells about 125,000 of the yellow wristbands every week.

The "12 Ways of Christmas" to Give Gifts that Give
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3. Newman's Own® Organic and U.G.L.Y.'s "Chocolate & Chuckles" is a new stock combo that is this holiday season that will have the family giggling while they enjoy sumptuous chocolate. available at http://www.heyugly.org for .00, proceeds from Chocolate and Chuckles benefits two splendid nonprofits. Paul Newman gives away all his royalty payments after taxes from the chocolate sales to educational and charitable organizations and proceeds from "Laugh It Off" Cd containing 60 minutes of contagious laughter benefits HeyUgly.org, a 501C3 non-profit that empowers teens with self-esteem construction tools, to help them counter challenges such as eating disorders, bullying, violence, substance abuse and suicide.

4. Salma Hayek and the Avon Foundation are working together to raise funds for Speak Out Against Domestic Violence with a rubber anklet for .00. 66% of each purchase supports the cause.

5. The Dvd, "Things you should know before entering the hospital," was made to address the alarming news that 2 million citizen compact infections and 98,000 citizen die in hospitals each year due to curative errors. The film contains step-by-step advice on how to keep yourself and family members safe if they have to be hospitalized. .00 from each Dvd sold at http://www.patientsafetyvideo.com is being donated to Consumers Advancing inpatient safety (Caps). Caps works with hospitals to stop curative errors.

6. Jones New York's "In the Classroom" program has created a fundraising T-shirt designed by Ryan McGinness and modeled by Brooke Shields. The T-shirt, available at http://www.jnyintheclassroom.org, is and proceeds aid the organization's mission to enhance the potential of schooling for America's children.

7. At http://www.polo.com you can buy the "Fashion For Relief" Tee-shirt designed by Ralph Lauren. Fashion For Relief is an initiative organized by Naomi Campbell, and all profits from the sale of this .00 t-shirt will be donated to AmeriCares' hurricane relief efforts.

8. Aldo and YouthAids' beloved "Empowerment Dog Tag" necklace helps raise awareness and principal funds to help save lives colse to the world. The .00 "Empowerment Tags" available at http://www.youthaids.org, are engraved with "Hear", "See", or "Speak" on one tag, and the Aids ribbon on the other. 100% of net proceeds goes towards the schooling and the safety of vulnerable young citizen via YouthAids, which is run in over 60 countries.

9. Penny Block, author of "A Banquet of Health," cookbook, available at http:/www.blockmd.com for , is donating .00 for each cookbook sold during the Holiday season to "Living Beyond Breast Cancer," a nonprofit organization that empowers all women affected by breast cancer to live as long as possible with the best potential of life. The cookbook contains over 200 absorbing recipes, including many of the world's popular former dishes, only with a wholesome twist.

10. Pink rubber boots made by Hunter boots are benefiting the Susan G. Komen Breast Cancer Foundation. available at http://www.hunterboots.com for , the business is donating ,000 for every 10,000 pairs sold.

11. Totes pink umbrella which is available at http://www.totes.com for . Totes is donating a part of the proceeds to organizations dedicated to raising funds to help fight breast cancer.

12. Magnolia pins are handmade with silk resting on a velvet leaf. The gorgeous pin is roughly 4 inches and available at http://www.michelleroydesigns.com for . All profits go the Red Cross in their efforts to aid victims of Hurricane Katrina.

The "12 Ways of Christmas" to Give Gifts that Give

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